PHILOSOPHY

The Floral Reserve is a wholesale flower market that caters to the discerning floral artist. We recognize and celebrate the talent and passion of our floral community. We support and promote local and sustainable flowers and believe in having an environment in which to touch and see all that our local farmers have to offer. In conjunction with local and US grown flowers, we believe in the beauty and variety of Dutch imports. Beautiful and inspiring designs begin with beautiful product. The Floral Reserve is committed to providing you with that product, in an inspiring and collaborative environment that beckons you to do your best creative work.

OUR MISSION FOR THE FLORAL ARTIST:

• Our mission is to INSPIRE you to create.
• To provide you with diverse and extraordinary flowers that allow you to transform environments.
• To offer you unique, and often handcrafted goods, that augment your design visions.
• To give you tools.
• To encourage collaboration, honesty and kindness between designers.
• To prepare you to design the work of your dreams.

OUR MISSION FOR LOCAL FLOWER GROWERS:

• We pledge to promote, support and encourage sustainable local flowers.
• Our mission is to EXPAND your reach.
• To offer you a warm and inviting market location in which to showcase and sell your flowers to floral designers.
• To increase your wholesale accounts while simultaneously making your distribution easier.
• To offer a new, centralized CSA location.
• To strengthen farmer-florist relationships.
• To give you more time to grow, harvest and be present at your farms. To remain inspired and connected to the Earth.